Overview
We partnered with I Love Bagels, a New York-inspired cafe located in the heart of Sydney, specializing in gourmet bagels, to develop a compelling brand identity. The objective was to create a visual identity that captured the essence of New York’s iconic bagel culture while resonating with Sydney's vibrant food scene. Our approach involved a comprehensive brand strategy, including market research to understand local preferences, customer demographics, and the competitive landscape. The goal was to craft a memorable and authentic brand that would appeal to bagel lovers while positioning I Love Bagels as the go-to destination for high-quality, gourmet bagels in Sydney.
Brand Strategy
Brand Identity
Graphic Design
Result
The new brand identity successfully positioned I Love Bagels as a standout in the competitive Sydney café scene. The fresh, bold design elements, including a fresh yet familiar logo and colour scheme, reflected the energy of New York’s bagel culture while maintaining a welcoming and approachable feel. The revamped brand led to increased foot traffic and a significant rise in social media engagement, with followers eagerly sharing their experiences.
