Lap of Luxury Pools

We partnered with Lap of Luxury, a prestigious, high-end custom pool builder to develop a brand identity targeting affluent clients who expect top-tier quality in pool design and construction. The project included strategic planning, brand positioning, and market analysis to understand client expectations. The end result? A brand that exudes sophistication yet feels attainable to the home owner, with a focus on quality and craftsmanship. The design and production phase involved creating a refined visual identity, from logo to digital assets, to establish the builder as the go-to choice for luxury pool projects.

The project led to a 65% increase in web traffic, driven by the refined brand identity and strategic digital assets. This boosted brand awareness and generated more word-of-mouth referrals. Additionally, the enhanced brand positioning contributed to a significant increase in the average cost per project, ultimately driving higher profits per job and solidifying Lap of Luxury as the go-to choice for luxury pool construction.